Friday, February 03, 2006

The Cleverness of Commercial Con-artists

The creative geniuses that come up with ways to make our mouths water or make us think something is better than something else just makes me laugh. I kind of think it is actually hilarious. Like a little inside joke between you and them. Like when you buy something, knowing full well that you are buying it for the sole purpose of the name or picture on the box, then it is nasty; HA, jokes on me!

For example: I am staying with a couple of adorable girls (one is 17, the other is 13) while their parents are in Costa Rica, and so one of them works at Starbucks. I am addicted to coffee, and I need some in the morning. My only choice here is Starbucks nastiness. So out of my MANY choices in the cupboard, my eyes catch on one kind in particular. It looks AMAZING. Creamy chocolate colored bag, with beautiful writing, all cloud like, and it is called "Casi Cielo". WOW. Since I speak a little Spanish, I know that means "Almost Heaven." Well, with a name like that, How can I pass this up! I've always wondered what heaven tastes like. Maybe it will taste like pure smoothness, pure ecstacy. I will be whisked away in one sip, and all my dreams will come true. I will be taken into the clouds, and Look! there is my little personally angel to assist me in my Caffeine Cloud. Aww, and there is all the other angel friends. They surround me as I take more sips of this pure delish delight in a cup, and behold, they take my feet and hands and begin to pamper me with a heavenly manicure and pedicure. Oh what delight!

But alas.... the joke was on me. HA, for when reality hit, and just as I was pouring this "Almost Heaven" into my cup, I could smell the always familiar smell of Starbucks nastiness. And I thought, "well maybe it TASTES good." But no, it tasted like any and every other Starbucks coffee does... NAAAASTY. Of course I drank it, and I still choose this "Almost Heaven" every other morning, but I know deep down, that I've been fooled. I think it was a good con though. Keepin' with the Starbucks name... We keep on con-in' ,as long as their buyin' !

3 comments:

Anonymous said...

"You know I know that this steak does not exist. I know that when I put it in my mouth, the matrix is telling my brain that it is juicy and delicious. After nine years, you know what I realize: oh, ignorance is bliss!"
Cypher - The Matrix

Bump the phoney baloney. I'd rather walk in the truth, however drab or ugly it might be. I took the red pill and I ain't goin' back. Fa sho!

You go, Anne!

Lindsay Blake said...

don't diss starbucks just because our guy knows how to do business. i don't like this coffee nor do i like much of our other coffees.... but at least our shots of espresso don't taste expired like caribou. if you want to know how our beans are processed i can give you our book that we have to study and learn :) ha, i love you anne! GO STARBUCKS!

Katie said...

hey anne, thanks for stopping by and commenting, I'm a big fan of Nebraska because one of my most dearest friends hails from there.